kale(design)

Design at Mercari

Project presentation cover, featuring web and mobile mockup.

INFORM Act Compliance

Integrated a compliance flow for high volume sellers to confirm information as mandated by 2023 eCommerce legislation.

92.3% completion rate, averting $7.3M in fines.

Project presentation cover, featuring app mockup.

Community Centric Component Home

Elevated the home feed into a modular, scalable experience of interest communities catered towards Gen Z.

65% growth in user sessions within joined communities.

Project presentation cover, featuring four typography concepts: heading, title, body, and caption.

New Type System

Pivoted the team towards a conceptual system defined by use case rather than implied IA, eliminating font selection ambiguity.

~200 identified style permutations simplified to 4 concepts.

Project presentation cover, featuring 3D illustration of a webpage.

Source File Revamp

Spearheaded an operations initiative to address shared team understanding, update frequency, content organization, and contribution expectations.

-75% allocated time for biannual document updating.

Project presentation cover, featuring a local color variables panel in Figma.

Tokenization for Dark Mode

Implemented Mercari's first design tokens, facilitating team workshops to align on naming and documentation.

460 color variables tokenized.

Three conceptual designs of lucky Mercari envelopes for Lunar New Year.

Graphic Design

Produced designs for Mercari's company-wide offsite and virtual team-bonding holiday events.

200+ US employees received exclusive swag.

Design Principles

Prioritize digital organization like a physical space.

Reduce verbose instructions to encourage learning by doing.

Celebrate with the user as they accomplish their hero's journey.

Testimonials

"One word to describe [Kaeley]: She's a powerhouse. She is an exceptionally talented UX Designer with a knack for rapid execution."

Fritz Kuribayashi,
Lead Product Manager

"Kaeley is a force of nature. She’s one of those designers whose career you want to follow because you just know it is going to be spectacular."

Carlo Besozzi,
Design Director

"I always enjoyed working with Kaeley because of her keen interest in solving unique and complex design challenges and [intent listening] to engineer, PM and other stakeholder feedback."

Elliott Hindman,
Sr. Engineering Manager

"Not only is [Kaeley] able to take on sizable product-facing projects autonomously and deliver excellent work, but she has also played a huge role in contributing to our UX team’s internal systems."

Michelle Handoyo,
UX Design Manager

"[Kaeley] is a highly task-oriented and efficient designer. Everyone was blown away by the speed at which she tackled projects and her eagerness to take on more."

Ray Lin,
Sr. UX Designer

"Kaeley is one of the many proofs that a designer can be both a leader and a student at the same time. Always ready to take initiative, but eager to learn and design with creative vulnerability in mind."

Briana Bui,
Lead UX Designer

[Describing Kaeley] "It is a great thing when you find in an employee a great aesthetic, work ethic, and personality, but the truly rare thing is when you find all three in one person."

Dylan Cyr,
Creative Director

"Kaeley is an absolutely amazing mentor. My conversations with Kaeley have always left me feeling inspired by the wonderful designer and leader that she is."

Celine Ross,
Design Mentee

Kaeley Lenard